by Thomas Hawk
Kick start your new business with email marketing
It is weird to think that in 1998 just 9% of households in the UK had access to the internet. Now, just fourteen years later life without the internet is impossible to imagine. Absolutely everything is on the internet these days. A vast majority of the world’s population has an email address, and most businesses, no matter what they are involved with, have a website or uses the internet for some purpose.
In the current climate in Britain, and many other countries around the world, it is incredibly difficult to start up a new business. Either it has already been done somewhere by someone, or with most people worrying about money it is hard to find a service or a product that people are willing to shell out for.
It can be argued that the introduction of the internet has saturated the business market. It has killed off local businesses, as customers have begun to opt for the quick and easy method of buying online. The internet has also brought all businesses up to the same level, meaning that small businesses are competing on a level playing field with giant global businesses.
The internet certainly brings with it some undeniable negatives but also some unbelievable positives, and has brought about a new kind of competition and business skill to see who can utilise the internet to its maximum potential for the good of the business.
Whether you have set up a business online or on the high street, it is vital in this day and age to make the most of what the internet has to offer you. Networking and link building on social networking sites has become the norm for a huge amount of companies as they see it as the perfect opportunity to reach a large customer base without any outgoings in terms of effort or finances.
However, it is important that you do not stop at this. There is no doubt that this kind of brand awareness is priceless for a rising business, however there is so much more that the internet can do for you. Do not forget that even more than social networking profiles, people have email addresses, whether they are personal or for work purposes, almost everybody in Britain can be reached by email in some form or another.
This is yet again an unbelievable opportunity to circulate awareness of your business if you do things right. You may opt to try and do things alone, however there are hundreds of companies that can provide a mailing list service for you that will have people spreading the word about your brand in no time at all.